The British returned the clothes to the store after fasting instagrame
• The British returned the clothes to the store after fasting instagrame
Social networks have imposed a huge imprint on our lives. Instagram - it's a beautiful picture, embellished real life. Many users of social networks want to seem better than they really are, successful, beautiful. One of the rules of successful instagrama - not upload photos in the same clothes, and then you never know what people think.
Company Barclaycard conducted a survey of the UK market and has shown that one in ten British buyer acquires only the clothes for a picture in instagrame.
According hashtag #lookoftheday ( "Onion Day") in instagrame can find almost 25 million photos, and every day their number increases. According to the study, after the social network of UK users spread the "bow of the day", they return the clothes back to the store.
The survey involved 2002 buyer. And it turned out that the most affected by this phenomenon of adults aged 35 to 44 years. Most surprising that most are men. Every fifth of them admitted that he buys clothes only for the sake of image. Moreover, 10 percent of men said they would be embarrassed if friends see them twice in the same dress. For comparison, the same situation is confused by only 7 percent of the women surveyed.
Both men and women shared that use the old trick to return later things: do not cut them with the tag.
Shops have to adapt to the social networks users. Some online stores are practicing the strategy of "try on before you buy", when the customer can try on clothes at home.
Instagram popularize the so-called "clothes at once." Retailers are suffering from this, are losing money and are trying to find ways out of the situation, so as not to lose customers.
"In order to motivate people to wear clothes not only for the pictures, online shopping need to think about how to lay out a variety of pictures and videos with the options of wearing things. We must show that the clothes can be worn in different ways, "- said the director of Barclaycard George Allardyce strategy.