Lada in Canada sells for Porsche
• Lada in Canada sells for the Porsche
Toronto put up for sale the red "six" - VAZ-2106 1979 year. Soviet rarity estimated at 80 thousand dollars! How were the Soviet "Zhiguli" in Canada, and why such a price for the car owner considers justified?
Sometimes the old Soviet cars abroad can cost many times more new locally produced cars. One of them - the VAZ-2106.
This car sold in Toronto. The owner of the red "six" evaluates it as a Porsche Cayenne. Price Soviet rarity - 80 thousand dollars!
What is the secret of such a price? Mileage represented by an instance of a 38-year-old is only 7000 km, therefore, as the owner says, "in the cabin - the smell of new" Zhiguli "."
But how did the Soviet car was hit on Canadian soil?
AvtoVAZ has decided to start exporting its vehicles in Canada in 1978. As an export brand was chosen, of course, Lada.
While cars have already been sold in New Zealand, Luxembourg, Belgium, the Netherlands, Great Britain and France. During the first year of sales it managed to sell only about 1,000 units, but in 1979 - already 5649 pieces. By 1981, sales increased already to 12 900 cars.
The first model that AvtoVAZ has decided to deliver to Canada, became VAZ-2106, or rather, his "Canadian" version - VAZ-21061-37. Due to security requirements that were in effect in Canada, the Canadian version has a massive energy-absorbing plastic bumpers with integrated optics in them.
There were also some other external differences: the section of the direction indicators in the rear lights turned red, and light bulbs were built into the rear side reflectors, which serves as the marker lights.
In addition, the cabin can be seen more comfortable seats, and on the front near the clock - the seat belt indicator lamp and Check Engine. Of the additional options you can order a leather sheath for steering, wooden or leather-bound handle transmission, AM / FM-radio, alloy wheels and floor mats. The plant gave the car to 12 months or 20,000 km warranty.
I had to carry out a number of modifications to the engine. They are primarily focused on compliance with exhaust emissions by - the design of the catalyst introduced and the absorber. Small changes undergone and the braking system.
Cars in Canada from the Soviet Union brought, of course, the ships through the ocean. Cargo ships came to port of Dartmouth, Nova Scotia, where they were unloaded and transported from there cars on dealer to Lada Cars of Canada.
Sales were deemed very successful, and Canadians willingly buy unprecedented Soviet cars. But they were not difficult to buy, Lada was the cheapest car on the Canadian market at the time and not the worst. The main competitors were the Czechoslovak "Skoda" and Romanian "Dacia". In Canada it worked 43 dealerships that sold an average of 1,000 vehicles per month.
The official "Zhiguli" were sold in North America for twenty years, from 1977 to 1997. Canadians believed that the USSR sells cars too cheaply, and called it the largest dumping the country's history. However, "cross country" cheap and not the worst Soviet willing to buy cars - mostly students and fishermen-hunters. Soviet Union was really needed in the currency and dumping was the only way to achieve high sales at a new competitive market.
Lada advertisement for the Canadian market now looks naive and unrealistic. The press is particularly emphasized thickness of the metal body of the Soviet cars and high anticorrosive (!) Properties.
Toronto Star newspaper 1980. Journalist Rick Brennan confronts the owner refueling Neil Shepherd, who refuses to fill the "Lada" Soviet-made (the year before the conflict began in Afghanistan).
In 1979, considering the success of the Soviet car sales in Canada, selling "Lada" have decided, and the Americans (the company Satra Industrial corp of New York), but in December 1979 the Soviet troops entered Afghanistan, and the US Congress blocked the trade relations with the Soviet Union . Buy in Canada and bring "Lada" in the United States, Americans also could not - the car is not held on US emissions standards at the time.
Sunset era of "Zhiguli" in Canada has come in 20 years. In 1997, the sales turned, unable to compete with the Koreans. "Lada" today occasionally still be found on Canadian roads, but most probably still in the dumps.
Today VAZ-21061-37 is very much appreciated by collectors and fans of the "classic" VAZ - as the rarest car of the entire line of VAZ-2106. Therefore, the statement in the declaration straight from the tin "Lada" price of 80 thousand dollars may be considered reasonable. The more that the seller is willing to deliver for the money of the Soviet-Canadian retro cars anywhere in the world.