How are the supermarkets: cunning, forcing you to buy
• How are the supermarkets: cunning, forcing you to buy
All of you have probably heard the expression "a cunning marketing ploy." But what it means in relation to supermarkets and other large stores, we go almost every day? Supermarkets and chain stores really learned how to control the minds of their consumers. How? Who will know ...
They force you to associate the color red with discounts.
Supermarkets often have hung outside advertising, where you can see the selected discount color. In our minds the red price tag has long been associated with a decrease in prices. However, it should be careful - do not always like colored price tags mean a bargain: the price may be reduced slightly or sometimes even at all remain unchanged. But it still is a consumer to buy products with such price tags because of the already existing associations.
They make too big truck.
Shopping carts were invented in 1938. In this case, an ordinary truck area has doubled over the past 40 years. And almost always they are much more than the "consumer basket" of an average family. If we are taking a half-empty truck, purely on a subconscious level, we have a desire to fill it. As a result, you are buying more food than you need. Therefore, if you do not want a long time to run to the store, better take a basket. So you kill two birds with one stone: save money and shopping bags will be easier.
Fruits and vegetables are usually found at the entrance to the store.
The researchers tested the willpower buyers. It turned out that it is enough to give a person the opportunity first to do what, in his opinion, "good", that then he began to actively go beyond their own limits. That is why the owners of supermarkets are laid out useful fruits and vegetables right at the entrance: the more money the buyer will spend on healthy foods, the more he bought harmful products, such as beer and chips.
They hide dairy products in the store depth.
Sales professionals use a lot of tricks to get us to buy more. Years of research have developed a lot of tricks that are used everywhere, and that we did not even guess. To illustrate more clearly, let's think about why milk - a product that are most in demand, always located in the far end of the supermarket? And it's not that there is a fridge, but that you have to want to search for in the milk you first passed the rest of the products.
They create the illusion that their fruits and fresh vegetables.
Most supermarket fruits and vegetables in produce department cleaned and polished to a shine. Moreover, they are often sprinkled with water, despite the fact that such they will rot quickly. Why? Yes, because people love all fresh, and in the brain is associated with a shiny, wet surface. Also in supermarkets are specifically used certain substances, in order to maintain an appetizing appearance and color of fresh fruits and vegetables. In fact, the "fresh" fruits and vegetables that you buy at the supermarket, could be a month before the warehouse, then prolezhat more days in your refrigerator for a couple, before being eaten.
They are trying to bring you flowers.
As soon as you enter the supermarket, delights your senses smell the flowers and colorful fruit in the produce department. This automatically provokes the release of pleasure hormone "dopamine," and you are in a pleasant anticipation of shopping. From here to purchase even a step and half step. Council. Sniff and enjoy, but remember that you really need to buy. Pull out the light of day your shopping list and reread it.
They make you feel hungry.
Many supermarkets are pastries at the entrance. The smell of fresh baking activates the salivary glands, and you want to immediately buy this yummy. In addition, some supermarkets install small counters offering buyers to taste this or that product. Always surprised at the number of people who buy a product just because they feel obligated or hungry. Remember, you owe nothing to nobody, and to avoid "starving" the purchase, the best snack before going to the store.
He will cause you to walk everywhere.
These essential products, such as bread, milk and eggs are scattered throughout the store, so you walked around it a little longer on the road making a spontaneous hasty purchase. Are you sure you can choose your route to the supermarket. In fact, experts specially thought of everything in your field, to on the way to the cherished goal you met plenty of temptations. Therefore, the shelf with dairy products is never placed at the entrance, otherwise you could handle too quickly and leave without two dozen relevant details.
They make you think that you go quickly, when in fact it is not.
They spread the floor tiles in the shallow parts of the more expensive, so your trolley rattled loudly. So you think you're going faster, so subconsciously slow down and spend more time on the road department.
They developed a formula of "left-right".
Since most supermarkets work - the so-called law of the right hand, when the movement of visitors is organized counterclockwise. In this case, the buyer, moving around the store all the time turns to the left, and his eyes often falls into the middle of it right wall. It is in this place is the so-called golden shelves, and on them - or most expensive products or products with expiring.
They confuse us complex prices.
We all know this is an old trick: 0, 99 always seems to be much less than 1, 0 Subconsciously penny grows to giant size savings, and the hand reaching for the coveted "freebie". In the same direction work fatty crossed the old prices, often written in a smaller font, and dedicated new ones. Your brain processes this information as a picture, rather than as an arithmetic problem. And in the end you take not the desired thing to "save". Council. Think! Do not be lazy to deduct the price of the new from the old. Sometimes the result will amaze its insignificance.
They use your children.
Perhaps this is inevitable. Each parent will have to undergo a rite of passage: go to the store with the child and bear all his whims, requests for buying chocolates, new cereal, candy ... And well, if it will cost only tears, but that can not be excluded and the real hysteria to wallow on the floor and wild cries. Yes, children are given a hard time by hiking colorful storefronts.
They are hiding from you cheaper goods.
Have you ever paid attention that the whole expensive item is on the middle shelf of the counter, just at the height of your eyes? This is done so that you first saw the most expensive item. Next comes the calculation of the psychology that you have decided that the goods on the shelves, which are located above or below, lower quality (although this is usually not the case). Today, however, this is the place "under the sun" gaining "promoted" brands, as their products bring big profits.
They offer their 'couples of goods. "
All love couple. And in the supermarket. The so-called related products are always placed next to the main. Next to the beer - chips or bags of dried fish, a number of cookies - juices or carbonated drinks near the shirts - ties, etc. All for you to buy more...
They sell the meat and fish on the white walls.
Meat and fish are often sold on a white background, to look fresh. But such visual tricks, like wooden shelves and nice lighting make people spend more.
They appeal to your greed.
It seems that the flow of promoter shares simply inexhaustible. Buy a second shampoo and get a gift. Great deal! However, before you buy shampoo, think about whether you need it or will be collecting dust in 3 months? Buying two products at a price not much you win, but supermarket sales turnover increases. Also at discounted prices usually sell stale or expired goods.
They painted walls in warm colors to make you linger a little longer in the store.
Warm colors attract and force to behold. Studies have shown that people for a long time choosing a fruit juice to buy, so these series painted in red color.
They put the music, so you spend more.
Music also plays an important role in an attempt to "spin" on your purchase. The next time you find yourself in a shopping center, close your eyes and listen. You've probably heard the melodious music, which is also part of the strategy. Under this kind of music we subconsciously slow down the pace, stop for a long time in front of the counter and to examine the goods. Supermarkets twist light hits, improving mood, in order to entice you to make "impulse purchase", which was not on your list.
They have an army with any small things at the cash register, you do spontaneous purchases.
At the cash register can be seen even more of a commodity, which belongs to the category of so-called "spontaneous purchases." Bars, cheap magazines, gum, mints and soda ... Last Chance supermarket to get you to spend money. Usually at the checkout stand with shelves chocolates, you are likely to take in as a reward for a long shopping. View and select these products you anyway - because we have to somehow pass the time in the queue. And against the backdrop of the "big" purchases, buying gum or the bar "on track" for polkopeyki money simply is not perceived by us as such.
They tie you to itself with the help of discount.
But paying at the checkout you are accustomed to pull out a discount card. Small discount tightly bind you to the supermarket. A customer - is a gold mine. After you leave here next time even more money.