The most famous Alenka, or the story of a girl with a chocolate wrapper
• The most famous Alenka, or the story of a girl with a chocolate wrapper
Chocolate "Alenka" was one of the most famous Soviet brands. The name chocolate was named after a daughter of the first Soviet female cosmonaut Valentina Tereshkova, but the face of this chocolate was another Soviet girl.
The history of the famous and beloved chocolate "Alenka" began in the 60s, when the Soviet government adopted a program of food, one of the points which was the creation of a new delicious milk chocolate. tender for the implementation of public procurement has been declared, and won his confectionary "Red October" factory.
"Red October": so different, "Alenka".
Along with the recipe was a question of creating a bright and recognizable wrapper. Artists have tried a lot of images - Alenka and carnations, with pigtails, and the role of the Snow Maiden ...
The creative search image Alenka.
There was even a proposal to put to the wrapper of chocolate famous painting Vasnetsov "Alyonushka". But on top of this idea was criticized - say, in a country childhood happy, but the girl's feet are bare. As a result, we stopped for a photo of the artist's daughter Alexandra Gerinasa.
The painting Vasnetsov "Alyonushka".
Wife Gerinasa girl photographed in 1960, when one was 8 months. In 1962, the portrait was published in the journal "Health". And when in 1965 "Evening Moscow" was a competition for the packaging for chocolate, again remembered about this photo.
Children's picture Elena Gerinas.
True, the picture a little "painted on" for chocolate wrappers: a girl change eye color with hazel on the blue, slightly lengthen the face, reddened cheeks and lips made plumper. This is how the packaging for chocolate, which has become recognized not only in the Soviet Union in 1966, but also beyond.
By the way, these plain transformation rescued in 2000 the factory "Red October" to pay Elena Gerinas amount of 5 million rubles. She filed a lawsuit with the requirement to pay a specified sum to her, because her picture was used on the cover so many years. The judges ruled that the image on the label - a collective. Today Elena Gerinas lives in Khimki near Moscow. She is married and has two children. Elena, specialty pharmacist.
The girl on the cover in adulthood.
For a long time in the Soviet Union various factory produces about 50 kinds of chocolate "Alenka", while the factory "Red October" has not issued a patent for this product. Some time on the cover was printed the poem, which is written by a Soviet girl schoolgirl Alexander Egorov:
Alenka meet kids from each rad
Buy, buy, buy chocolate!