The most expensive personal brands in the world of sport - 2014

Forbes is an annual ranking of the 40 most valuable brands in the world of sports Fab 40. The list is divided into four categories: company events, clubs and athletes. In the case of personal brands Forbes calculates the amount by comparing the total cost of the athlete advertising contracts with an average value of the portfolio of advertising contracts top 10 representatives of the sport. The difference between the two and is defined as a personal brand.

Rating led the American basketball player LeBron James (№3 in the ranking of the most highly paid athletes in the world, the revenue - $ 72, 3 million). According to the Forbes, the brand value of "LeBron James" for the year increased by $ 10 million - to $ 37 million Second place went to the American golfer Tiger Woods (№6, income - $ 62, 2 million)., The permanent leader of the list in 2007-2013. The value of its brand, according to Forbes, for the year decreased from $ 46 million to $ 36 million closes the top three most expensive brands in the personal sport Swiss tennis player Roger Federer. (№7, income - $ 56, 2 million). His brand Forbes estimated at $ 32 million (2013 - $ 46 million).

1. LeBron James

The most expensive personal brands in the world of sport - 2014

Brand value in 2014: $ 37 million

The dynamics in relation to 2013: + $ 10 million

Star forward "Cleveland" - the most commercially successful stars of the National Basketball Association. Collectively sponsors James annually pay him $ 53 million Major partners athlete -. Nike, McDonald's, Coca-Cola, Upper Deck.

2. Tiger Woods

The most expensive personal brands in the world of sport - 2014

Brand value in 2014: $ 36 million The dynamics in relation to 2013 - $ 10 million

One of the key factors contributing to the loss of Woods leading position in the Forbes rating was the termination of cooperation with Electronic Arts, which published 14 years running "name" video game simulation Tiger Woods PGA Tour.

3. Roger Federer

The most expensive personal brands in the world of sport - 2014

Brand value in 2014: $ 32 million

The dynamics in relation to 2013 - $ 14 million

Federer revenues from advertising year-on-year decline - the Swiss way for tennis Olympus younger competitors. However, it still remains a favorite of major advertisers. His account is replenished each year by $ 40 million due to such influential companies such as Nike, Rolex, Credit Suisse and others.

4. Phil Mickelson

The most expensive personal brands in the world of sport - 2014

Brand value in 2014: $ 29 million

The dynamics in relation to 2013: + $ 4 million

Mickelson - one of the world's top golf stars. This year, he first won the British Open and the prestigious tournament brought the total advertising revenues up to $ 40 million strips.

5. Mahindra Singh Dhoni

The most expensive personal brands in the world of sport - 2014

Brand value in 2014: $ 20 million

The dynamics in relation to 2013 - $ 1 million

Cricket star Doni in late 2013 signed an agreement with the outfitter Spartan Sports and Amity University team. Its revenue increased by $ 4 million. It is known that under the previous contract with Reebok Dhoni received $ 1 million a year.

6. Usain Bolt

The most expensive personal brands in the world of sport - 2014

Brand value in 2014: $ 19 million

The dynamics in relation to 2013 - $ 1 million

The fastest man on the planet is the main ambassador of the brand Puma. In 2013, the outfitter has extended his contract with the runner up to 2016. Under the agreement, Bolt will annually receive $ 10 million.

7. Cristiano Ronaldo

The most expensive personal brands in the world of sport - 2014

Brand value in 2014: $ 17 million

The dynamics in relation to 2013: + $ 4 million

In 2013, Ronaldo became the highest paid athlete in the world. Sponsors of the reporting period, provided the striker "Real" $ 28 million in revenue.

8. Kobe Bryant

The most expensive personal brands in the world of sport - 2014

Brand value in 2014: $ 15 million

The dynamics in relation to 2013 - $ 4 million

The aggregate value of the portfolio of advertising the famous basketball player - more than $ 30 million a year. Among its sponsors - Turkish Air, Lenovo, Hublot, Nike, Panini and others.

9. Lionel Messi

The most expensive personal brands in the world of sport - 2014

Brand value in 2014: $ 12 million

The dynamics in relation to 2013 - $ 1 million

Forward of "Barcelona" earned by participating in advertising $ 23 million for the year. Its key sponsors - the airline Turkish Airlines and outfitter Adidas.

10. Rafael Nadal

The most expensive personal brands in the world of sport - 2014

Brand value in 2014: $ 10 million

The dynamics in relation to 2013: n / a

Two wins in the tournament "Grand Slam" for the year and return to the top of the world tennis rankings once again turned in the Spaniard's favorite sponsors. To add advertising contracts worth $ 14, 5 million prize athlete.