The best advertising in 2014
• The best advertising of the year 2014
Half of 2014 was successful for the Russian advertising, interesting and promising. First of all, it pleased the Cannes Advertising Festival, where our advertisers have already 9 awards for the first time in history won the Grand Prix. Here is the most interesting and significant fact that Russia did advertisers and designers.
Lebedev Studio surprised posters, which prepared for the Moscow program of the Year of Culture in Russia. Works of art famously combined with colorful images of everyday life. It turned perky.
An unconventional approach and demonstrated the agency "Cosmos" - for the STIHL brand in one of the shopping malls escalator Yekaterinburg turned into a chainsaw. Thus emphasizes the ability to work non-stop drinking. It was very natural and impressive.
Advertising Flight Kiev-Moscow anti-war spirit of S7 Airlines appeared on the streets of Moscow and Kiev, exploded online and won a bronze medal at the Cannes Advertising Festival.
Moscow library decided to lure readers big smiles. On transport stops capital appeared posters with selfie book professionals. Thus advertising has decided to break the stereotype "library - is archaic dust and old women in shawls feather."
The agency TIMES Branding Identity has made a very pretty in pin-up style for the network of mobile coffee houses Woopidoo. These girls are really delicious find their way to any heart.
Fabula Branding agency from the ground came up with a new product for the company "Turprodplyus". The slogan "Thank you, Mom!", Design and Identity in general were very alive, so close that jar of pickles will certainly want to pick up.
has long been known that if the room bus, trolleybus or tramvayonogo ticket sum of the first three digits equals the sum of the last three, the ticket is considered lucky and need to eat. Creators Lebedev Studio have decided to use this idea for a cookie design. Each pechenyushki made in the form of a ticket only with a happy number.
The Agency Vozduh hinted that a condom, as well as a tie - one of the main men's accessories. To know what condoms are in the package, just look at his tie, drawn on the box. If it is striped, then inside - ribbed products, polka dot - dot, color - colored flavored, red - oversized.
Agency Geometry Global very cool develop a theme of Russian feast in packaging design and brand name for seasoning "Please pass".
The agency Depot WPF have decided to develop "milk culture" and created the eponymous brand of dairy products. Milk, fermented baked milk, yogurt packaged in convenient cups, which can easily take with you - here and the culture of consumption of dairy products in the city.