As well-known designers transform the podium in a work of art

• How well-known designers transform the podium in the work of art

Glorified time world-class fashion houses think through screenings of new collections up to the last detail. But we are not talking about banal platform and folding chairs for the audience: Fashion Week becomes an occasion to attract the audience not only new trends but also unusual podium.

We selected seven of the best, each of which may well claim to be a work of art.

of Kenzo

The focus of the viewer are huge skull morphing of concrete, invented by David Lynch brand. The composition is complemented by a magical mirror that turns a usual reality undeveloped landscape side of the Moon. Kenzo show was held in Milan Palazzo Villa Eugenie and was, according to many experts, one of the main events of Fashion Week.

of Givenchy

brand new season's clothes were designed Givenchy after long and meticulous research in topics of femininity, elegance and glamor of the early twentieth century. Just designer transferred image and the hall itself is designed for the new display: the classic roaring twenties palpable even through the monitor.

Dsquared2

Dresses girls, representing another collection Dsquared2, can make cry a Greenpeace ship. Home position of many outfits - snakeskin trim and inserts from natural mink fur. No less interesting is the choice of the entourage: for shooting models placed in a very real mental hospital.

Diesel Black Gold

For the New York exhibition giant denim industry erected on the podium epic mock spacecraft. Sleek, futuristic scenery line Diesel Black Gold is an ideal place to showcase the new collection, the main feature of which - unusual silhouettes brand.

of Gucci

This season, Italian fashion house again focuses on minimalism. Its new women's collection presented in Milan Gucci Piazza Oberdan. One of the rooms of the mansion was re-decorated in the usual white color, on both sides of the podium installed benches for spectators, made of industrial silver.

Roberto Cavalli

The Milan palazzo Arco della Pace for the day transformed into a circus arena. Carefully designed amphitheater was left without lighting. Catwalk Designer singled ring of fire. Rumor has it that brand marketers prepared to show even a couple of lions, but, for whatever reason, decided not to show them to the public.

Jil Sander

Model Jil Sander had to march on the multi-level runway, which turned the podium brand marketers. Benches for visitors made blocks, which gives some idea urbanistichny shade. Rigidly defined geometry of space, contrasts the soft pink color, made Jil Sander show one of the best in Milan.