Best Packaging of the month
The most creative, functional and innovative solutions in packaging design in the last month.
Packaging requirements are getting higher and harder. Colorful boxes, tied with rope or beautiful bottle is not enough. Packaging must be attractive, concise, user-friendly and - very importantly - environmentally friendly.
In this article we present examples of design packages of various categories of goods that attract the eye, characterized by originality and cause a desire to carry the product to your home.
Wine El Espia
Argentine creative agency Arena Bahamonde was played out on wine labels these tangible history, combining embossing on heavy paper and foil stamping.
New series by Heinz ketchup
Heinz has launched a limited Christmas series, developed in Depot WPF. Sachet of ketchup, which added about 100 g of the holiday, as if "looks" of a stylized paper shopping bags. In addition to the original design and kraft paper creators used the Victorian typography to reflect the rich history of the brand.
seeds - one of the favorite entertainment on a long journey. But what sold the most delicious sunflower seeds? The most delicious sunflower seeds are sold in glasses cute old ladies.
With this in mind, Barnaul agency PUNK YOU BRANDS has developed a new packaging design "Putovyh" seeds of Siberian company "Welkom", depicting the same glass slide from the top.
of Boris Vodka
of Boris Vodka is positioned as a product for the freedom, daring offenders foundations of society. Its design is made in the spirit of the brand - the revolutionary and rebellious. On the bottle of Canadian creators Lg2boutique agency portrayed "broken" glass through which you can see the man escapes.
A solution of the alcohol
If no tag with a pharmacy stamp, "alcohol solution" by Gennady Pchelkina with all the ticks and deliberately facsimile could be safely put on the shelf alcohol.
Sauces Le Grand
Le Grand House (La Maison Le Grand) - one of the leading Canadian manufacturers of cold sauces made from natural ingredients. Most recently, they introduced a new line of vegan tomato sauce, which is available in stand-up pouches, the shape of which resembles tin. Made manually tag on the rope completes the feeling that the product delivered straight from the farm.
Smoothies Be true
Be true Rebranding smoothies made STUDIOIN agency. The main message of the brand - to be honest and true - is embodied in a new symbol - the crown formed from smoothies splash. Not cheap, but very tasty and healthy product without preservatives in ergonomic bottle will appear on store shelves in 2014.
The brevity - the sister of talent. Obviously, this catch phrase inspired by the Barcelona studio PAGÀ DISSENY on the design of the budget of the wine Tarrida trio in a transparent bottle with a single label. color of the product - the best mark, and there is no need to complicate the packaging more information.
Private apiary "Nektarkin" has set Samara Branding and advertising LENIN two conditions: their honey packaging must attract attention and be economical to implement. Using as a material colored paper, scissors and a printer, the agency presented a bright and sleek design.
Chocolate from "Ural export company"
A huge bar of chocolate, intercepted shell - that's the whole design from Yekaterinburg Brandiziac. Writing on it as though made by chocolatiers, in a hurry, just before the sale. Script Fonts support the idea of hand-made product, causing a pleasant association of warmth and lightness of the product for the sweet tooth.
Mineral water KIRIN
The design of the packaging for mineral water made Kirin Japanese agency Saga Inc. Laconic patterns in a single color with a barely visible text will allow the bottle to become a piece of furniture rather than go in the trash. Rational Japanese as always in his repertoire.
Sausage Snacks Sticado
The company "Dymov", one of the largest in the Russian sausages and deli meats producers, personally developed the packaging for "mobile version" sausage snack Stickado: flow-pack opens faster than a combination of vacuum + cardboard.
Olive Oil Greek Olive Drops
The design of the new line of olive oil premium for one of the leading producers of olive oil, the company Eleon Hellas, the agency has made DASK Branding. The chip package - in the use of negative space in the form of olives, surrounded by the letter "O" of a specific color: white - for Extra Virgin, green - for Organic, orange - butter, olive variety "Kalamata", and yellow - to the olive varieties "Sitia".
Canned tomatoes Pomato
The developer of the appearance of the packaging products has become a design company Peter Gregson Studio, breathed new life into the brand tomato sauces Pomato.
Jean King Soho
The purpose of the design of the bottle from 1HQ Brand Agency - to interest the buyer and cause a desire to study the picture to find hidden details. Each design element refers to the rich history of Soho.
Man in a velvet suit symbolizes the Soho fashion fox tail - hooligan, adventurous and secretive life of the region. Trumpet refers to the rich history of jazz, and the book - to the bohemian Soho.
The design of the dairy line from Maria Ustinova - balm for people eager to visual silence.
The range of organic wines Valencian Aranleón developed once cUL de Sac Agency seized on an accent color. It is made on the basic tastes of wine: Organic, Mediterranean, warm and tart.
Pencils Build the I'mpossible
Packaging developed by students of Laura Cortright (Laura Courtright) and Jessica Alley (Jessica Alley), - it is part of a larger campaign based on I'mpossilble word. It can be read as i'm possible ( "I can do") and impossible ( "impossible"). The goal of the campaign - to raise funds for the creation of centers of education in Nicaragua, Laos and Guatemala. Each country has its own color and contour cut on the packaging. Funds from the sale of pencils are in the Education Fund.
Illustrator Randy Moore presented the first label in Australia, organic energy, which are attached to the bonus playing cards not for the faint of heart.
Wine Big Hook
The wine pair of Victoria Herrera.
Carefree and contemplative concept Catherine Dubeikovskii - different-sized pebbles with an attractive gloss lacquer polish. S-TONE stones can be grouped into sets (Sargasso, Philippine, Baltic Sea - each has its own palette), but it is better just to immerse in their hand and pull one at random.