Hedonism Wines - new business Yevgeny Chichvarkin at London

• Hedonism Wines - new business Yevgeny Chichvarkin at London

Almost two years Evgeny Chichvarkin and his colleagues were working on a new project - Hedonism Wines. Just recently, a wine shop, which has invested more than 10 million pounds (500 million rubles) was opened in one of the most prestigious areas of London.

Hedonism Wines - new business Yevgeny Chichvarkin at London

Hedonism Wines located close to Oxford Street, Davis Street and is adjacent to the area of ​​expensive offices and shops.

Hedonism Wines - new business Yevgeny Chichvarkin at London

Corporate Identity and the site was created in the Studio Art Lebedev.

Hedonism Wines - new business Yevgeny Chichvarkin at London

The store occupies two floors with spacious rooms, which are more than 6000 kinds of alcoholic beverages, mainly wine. According to Eugene, here represented the best range in the city, and it is the merit of the famous wine Bayer Alistair Viner, who worked previously in the famous Harrods department store in the UK.

- Are not you afraid to have such a stellar employee in the company? After all, surely many people want to lure him.

- No, I gave him the most important - freedom of action and do not interfere with his work. This is very valuable.

Hedonism Wines - new business Yevgeny Chichvarkin at London

In the development of the store design was himself Chichvarkin. I must say, that was very interesting, pleasant atmosphere, attentive and responsive sellers.

Hedonism Wines - new business Yevgeny Chichvarkin at London Hedonism Wines - new business Yevgeny Chichvarkin at London

Prices start from 500 rubles and reach 6 million per bottle. The first room presents champagne and spirits, while the second, located in the basement - wine.

Hedonism Wines - new business Yevgeny Chichvarkin at London Hedonism Wines - new business Yevgeny Chichvarkin at London Hedonism Wines - new business Yevgeny Chichvarkin at London

Whiskey Glenfiddich 1955 worth more than 6 million rubles.

- Such expensive drinks after purchasing used for its intended purpose?

- No, not always, they often become a collector's item.

Hedonism Wines - new business Yevgeny Chichvarkin at London

The wine of the same value. After the purchase will come to its owner specialist and tell his story.

- The wine we wanted to buy as a gift to Putin.

- It is not poisoned?

- You know, not all buyers are shared jokes. Very many refer to Putin with a completely different feeling.

Hedonism Wines - new business Yevgeny Chichvarkin at London

Back down in the second room, which I liked even more. We approach the glass stand with the best dessert wines and automatically lights added. Just behind the bench - the room whether the roots, or to the vine, which comes to life in front of guests (overgrown bottle spin).

- What is this room?

- That's all that I myself drank in the past year.

- Something's not to say that a lot of

- And you look in the corner boxes are more.

Hedonism Wines - new business Yevgeny Chichvarkin at London Hedonism Wines - new business Yevgeny Chichvarkin at London

What deprived the Russians have in store Chichvarkin.

- You program in Russia is going to come? And in general to travel somewhere now?

- No, despite the fact that all criminal cases against me are closed, as long as I did not go anywhere, and do not intend to. And a few weeks ago, I closed my LJ.

- For what reason?

- After all investigations have stopped, he stopped me to be necessary.

Hedonism Wines - new business Yevgeny Chichvarkin at London

- Who buys such a large bottle?

- Often taken for a wedding, very convenient.

Hedonism Wines - new business Yevgeny Chichvarkin at London Hedonism Wines - new business Yevgeny Chichvarkin at London Hedonism Wines - new business Yevgeny Chichvarkin at London

On the same floor Eugene puts his plate, soft music creates a special mood in the selection of drinks.

Hedonism Wines - new business Yevgeny Chichvarkin at London Hedonism Wines - new business Yevgeny Chichvarkin at London

- Unusual room that is represented here?

- This famous wine brand, constantly changing its name and label. This style of them.

Hedonism Wines - new business Yevgeny Chichvarkin at London

Tasting of the very cool table with traces of wine glasses from the bottom. Right on something enthusiastically working the main buyer of Hedonism Wines Alistair Viner.

Hedonism Wines - new business Yevgeny Chichvarkin at London

- Anyone can come to the tasting?

- Yes, you have to buy a special card and you can come to try the wine.

Hedonism Wines - new business Yevgeny Chichvarkin at London

- Let's go show you one more our pride.

- Secret Cellar?

- No, this is the best toilet for the disabled in the city!

- Wow, a frog on the ceiling - this is the point?

- so much fun, who said that the toilet has to be boring?

Hedonism Wines - new business Yevgeny Chichvarkin at London

- But the secret cellar of course too.

- Come watch!

Eugene brings key and opens an iron door.

Hedonism Wines - new business Yevgeny Chichvarkin at London Hedonism Wines - new business Yevgeny Chichvarkin at London

Wines by the million rubles? You are welcome! Once we entered, Chichvarkin starts to close the door behind us:

- Gotcha!

- Oh, are you sure you will not be cheaper to let us out of here? :)

- Who knows how many of you are willing to offer!

- I assure you, much less :)

Realizing that I am right, Chichvarkin rejects kidnapping plan and goes into the cellar itself.

- Much of this you already tried?

- Well, probably several brands.

Hedonism Wines - new business Yevgeny Chichvarkin at London

- Now you will have more opportunities - and I say shut the door Chichvarkin. Although you can not close, because Chichvarkin has long been a prisoner of his wine hedonism. Hedonism (ancient Greek ηδονή, Latin hedone -.. "Enjoyment", "fun") - an ethical doctrine that pleasure is the main virtue, the highest good and goal of life.