Fascinating history of the strawberry beer
• Fascinating history of the strawberry beer
In our blasé and spoiled, if you are selling a product, is incredibly hard to stand out from the crowd of similar manufacturers. What remains to companies in such a situation? You can put an incredible amount of money and burn. And you can start cooperation with artists and creative people to see what they can do and how to help you grow your business.
Jamie Beck and Kevin Boer, has just completed his latest project. This is the first journalist in history is now gaining momentum and popularity of the genre CINEMAGRAPH, and it deals with the process of the preparation of strawberry beer together with the owner of Dogfish and brewer Sam Calagione. Of course, at first glance, this story looks like a fashionable custom advertising, but it is absolutely mesmerizing.
"With CINEMAGRAPH we captured the whole process of preparation beer step by step, and we hope you will have the illusion of total immersion in this fascinating action," Beck says. "We are very proud of this history and hope to share it around the world. Well, if not the history, so our love for good beer. "
"We manually load more than 150 pounds of local strawberries in the fruit press. This will give the five barrels, or 150 liters of finished beer. On average, therefore, about a pound of fruits svezheotzhatyh goes on one gallon of beer. "
Gardens "Phifer Orchads" family farm in southern Delaware, offers a wide selection of local fruits and vegetables that we use in our pub and brewery, "says Sam Calagione. "Bobby Phifer demonstrates how this mature strawberry and sweet .. She - the main ingredient of our new beer, which is prepared - not such an easy task."
Hand fruit press juicer is located in the parking lot near the brewery in Reobot Beach. To work for him, of course, it can only be together. Surprisingly, after the construction of fruit press has not changed much since then, as I helped my father make wine for about thirty years ago. We have brewed beer with blueberries, currants, raspberries, raisins, oranges and lemons, but it seems, the first strawberry beer in our history. "
"Juicing - action tiring, but interesting. It took us a few hours to process all the fruits, and the resulting juice was intense scarlet color, as if the blood of freshly. Of course, we all oblyapalis from head to toe and the whole surrounding landscape looked as if there had just passed a bloody massacre. Is that mutilated corpses were observed. "
"Strawberry is the main ingredient of beer, and the second main ingredient we chose sorghum. It was used for cooking sorghum beer in Africa for centuries. We managed to find sorghum syrup, which was really terrific - very dark, sweet and fragrant.
"We mixed sorghum with filtered water, mixed thoroughly, then held filtering again. And then add the fresh strawberry juice. I have no idea what flavor was in the room! "
"I've thought about, with some components can brew beer based on sorghum. In the end, we decided to stop at the strawberry. In addition, the final touch to our beer is honey - it adds extra flavor. "
"Then we have allowed our little mixture simmer. Gas burner roar, beer bubbling, the air smelled berries, honey and corn. An indescribable feeling! "
"Like any other brand of experimental, first the beer will be served only in our brewery. It is possible that later this year it will be available and the bulk of consumers. We decided to call this beer "Tweason'ale" - beer, created at the turn of spring and summer. "